Write a Launch Day Caption for an instagram post announcing. Nat’s Mountain House’s NuMarket Campaign.
About the campaign:
For years, you've been the backbone of our success in the city, making Nat's a place for community and fun. Now, we're expanding our family Upstate and want to make Nat's Mountain House a place that stays true to our values while adding a sprinkle of Catskills charm. But to do this, we need your help. We've teamed up with NuMarket to launch a campaign where your support gives you something back. We're creating a space where more folks can join the Nat's community, enjoy our unique take on local cuisine, and experience the warm, friendly atmosphere we're known for. And this campaign? It's our way of keeping the funding within the community and giving a big shout-out to you, our most loyal supporters.
As our latest venture under the Strange Bird Hospitality umbrella, Nat's Mountain House will be a new commitment to progressive change within the hospitality industry. Too often, we have seen practices that fall short of our standards, prompting us to reimagine the status quo and strive to be an exemplar of better business. A significant part of our endeavor lies in prioritizing our staff's wellbeing. We offer health insurance for all hourly employees working 30 hours or more and provide 401k plans with matching contributions. We even offer life coaching services to our management team and any staff members who require it, supporting their personal growth. And now, with your support, we're set to bring that same spirit to the Catskills. So, are you in? Let's make Nat's Mountain House a paradise together!
About Nat’s Mountain House:
Nat's is a neighborhood local, where people gather to celebrate the end of day, every day. We nurture community, and the opportunity to break bread with friends in a fun, artful environment. Our food is elevated, New York classics but with a touch of whimsy. Healthy ... yet sinful when you wish.
We firmly believe in a balanced work-life dynamic and understand the importance of rest and rejuvenation. That’s why we intentionally choose not to operate our restaurants seven days a week, to give our people the opportunity to disconnect, unwind, and enjoy quality downtime. It's our way of promoting a healthier, more sustainable work culture.
As our latest venture at Strange Bird Hospitality, Nat's Mountain House is continuing our vision of community and change in the hospitality industry. We've seen saw far too often what wasn’t working and what we didn’t want in terms of being a hospitality group. That inspired us to want to make some changes and try to be the example. We’re getting there through consistent positive choices. We put people over profits and know in the long term that will benefit us all – our pockets, but more importantly the kindness we bring to the world. We are people who work with people who create experiences for people. Putting people first seems like a no brainer, so we’re walking the walk.
NuMarket is a crowdfunding platform which makes it easy for food and bev businesses to raise funds for their community in exchange for credits, specifically, 120% of the amount they contributed.
This post is announcing the launch of the campaign alongside the news of the new project. Here are things that are important about the launch day post:
- Why you’re funding & what the funds will be used for
- Why it’s special that your customers can be your funders
- Why the funds are important to you and your business
- Make it urgent & clear!
- Make it clear that this is not a donation—contributors get 120% back in monthly credits over 6 months
- How to fund the campaign (the link to your campaign page is in bio)
- Keep it short
- Avoid using the words investment or donation
Here are examples of captions that worked well in the past for different campaigns:
“Psst! We’re coming to Brookline (and we need your help!).
To fund our next location, we’re launching a campaign with
@numarket.co
a crowdfunding platform for small businesses, to turn your contributions into credits to use at our current location or for nationwide shipping.
For every $1 you put into this campaign, you'll get back 20% more in credits. So you get 20% more of our delicious bagels and lox (and help us bring your favorite Jewish deli classics across the river).
Click the link in our bio to contribute. Every amount counts!
#delilife
#delicatessen”
