Contribution Matches
Our new matching contributions features is the best way to include larger contributors and corporate sponsors into the success of your campaign. A large contribution can be turned into an offer to match all contributions up to a certain total. Your community will see who it is that’s matching — a great marketing opportunity for large contributors.
How it Works for the Matcher
We’ll provide the matcher with a specific URL they can share to send their followers to the campaign.
What we need to make it work:
- Matcher Name
- “[Matcher Name] is matching all contributions…”
- Match Ceiling
- “up to a total of [Match Ceiling]”
- Marketing Copy
- 1-2 sentences that explain what the matcher does and why they are supporting this campaign.
- URL & Label
- A URL we send to contributors in the confirmation email. A url can be the businesses website, and the label could be “Visit [Business Name’s] Website”
- Do they want credits
- It is up to you & the matcher, whether they will receive credits in exchange for the contribution. Just let us know!
- Matcher Email
- We need an email to set up an account for the matcher!
How does the matching ceiling work?
Once the total value of matches hits the ceiling set by the matcher, the campaign will no longer advertise matching and contributions will no longer be matched. Should a contribution be larger than the difference between the match ceiling and the amount matched so far, a contribution will be partially matched.
When does the matcher pay?
For large matchers, we capture the transaction once the matching is done, which allows matchers to choose if they would still like to contribute up to the ceiling (even if the ceiling wasn’t reached).
How it works for contributors
Once a matcher is live the campaign page will have a banner letting contributors know that their contribution will be matched.
Once they’ve begun contributing, they’ll see an additional note that shows them that their contribution will be matched.
Once the contribution is made, the contributor will also see this note (which includes the marketing copy provided), before being prompted to write a testimonial.
The contributor will also receive an email, confirming the matched amount, the marketing copy and link provided.
