Ways to Reach Your Customers

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Your customers are the people who know you and your biz. They might be following you on Instagram or may be subscribed to your newsletter. Here’s how we can get their attention once your campaign goes live:

In Person 🤝:

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Here is a QR code you can download to include in any flyers, stickers, labels, in person promotional materials etc. Put this anywhere your customers will be connecting with you IRL or via delivery!
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Prep your team. Your team is an extension of you and your brand. They are a huge important part of your growth and the people that interact with your customers the most. Just like you ask them to push daily specials, you have the opportunity to get their help in pushing the campaign both in person and online! Be sure to brief them on the following so they can help you talk it up:
  • What is the campaign?
    • This campaign will help us get more ___ so we can do/make more ___.
    • This campaign helps us grow and gives you 120% back to spend on ____.
    • This campaign will be helping us grow with ___, ___, and ___.
    • We’re opening a new space and are excited to have you be a part of it!
  • How long the campaign runs:
    • We’ll be doing this for 30 days! It ends on ____.
  • How can people contribute:
    • Here’s a QR code that can lead you to the campaign!
  • What is NuMarket?:
    • NuMarket is a crowdfunding platform to help food and beverage businesses like ours grow!

Online 📱:

Social Media + Newsletters

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Consistency is KEY 🔑 Social media posts are fleeting and people’s inboxes are overflowing, so you need to have a plan to post consistently throughout your campaign so you have many opportunities to catch customers’ attention. Work according to your rhythm but here’s what can work: Social Media Posts: 1 - 3 a week Social Media Stories: daily or every other day updates Newsletters: once a week
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Your posts and stories can look a lot of different ways, but focus on:

  • being genuine and clear about your ask.
  • reminding your followers what’s in it for them.
  • remembering to share how grateful you are to have them be a part of this.
  • share your excitement about your growth and what’s next.
  • share updates on what’s being funded and any progress wins.
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Be sure to always have your link accessible:
  • your Instagram link in bio
  • your Facebook about me section
  • IG/FB stories should always have a link
  • even as a pop up on your website or ordering platform
  • visible in every newsletter
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Engage! Engage! Engage!

People will be pumped for you, but may not always hit the link right away. Personally responding to nice comments and shares could help get people to the finish line. Don’t hesitate to send them a personal thank you and nudge via DM 😉

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Start getting a strategy in place for posting. Need more pointers? Schedule a quick chat with Isabel or email us at isabel@numarket.co!
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