- Take some time to compile your close friends, family, and people who you’ll be reaching out privately before the campaign launches. Two days before the campaign, they’ll be able to be the first to contribute and help you share your campaign when it’s time!
- TWO days before your launch day, send out your emails/texts/calls using the scripts below. Adjust the messaging to fit your voice and include your personal campaign details. Don’t forget to include the link to the campaign!
- Update your list as people begin to contribute. If they don’t immediately, that’s okay! Use the spreadsheet to follow up with this very important group of supporters throughout the campaign. You can send them campaign updates or things like special contribution incentives just for them. Whatever it takes to get them excited to be a part of your growth!
Start compiling names here with how you’ll reach them (think email, text, phone, in person, pigeon carrier).
How to talk to them:
Be honest, direct, and appreciative of all of their support so far. Don’t forget to let them know what they’ll be getting in return.
Email example:
Hi friends,
I'm thrilled to share some exciting news with you—I'm launching a NuMarket campaign to help take Drifter Ferments to the next level, and you’re the first to know about it! Your support has been such a huge part of my journey, and I'm incredibly grateful for each and every one of you.
With your help, i’ll be able to grow my team, expand my operations, and upgrade our outdoor seating area. Contributions will also allow me to purchase equipment and expand our product line to offer even more delicious fermented foods.
The best part about NuMarket is that for every contribution, you'll receive 120% back in credits to spend with me after the campaign ends! It's a win-win—your support helps me grow, and you get to credits toward purchasing our house-fermented foods, retail grocery items, fermentation classes, and dining at Drifter Ferments.
I'd love for you to be a part of this exciting journey with me, I can’t wait to show you what’s next! You can learn more and contribute early here: https://numarket.co/fund/drifter-ferments
Sincerely, Tara
Feel free to customize this email with any additional details or personal anecdotes that would resonate with your friends and family!
Text Message example:
Hi friends! Exciting news, I'm launching a NuMarket campaign to fund the growth of Drifter Ferments as we work to expand our offerings, team, and even level up our outdoor space! You’re the first one to know about my campaign which launches 5/1. Every contribution gets you 120% back in credits for our products and classes. 🎉 Contribute now and learn more here: https://numarket.co/fund/drifter-ferments
Excited to have you along for what’s next!
Tara