- Take some time to compile your close friends, family, and people who you’ll be reaching out privately before the campaign launches. Two days before the campaign, they’ll be able to be the first to contribute and help you share your campaign when it’s time!
- TWO days before your launch day, send out your emails/texts/calls using the scripts below. Adjust the messaging to fit your voice and include your personal campaign details. Don’t forget to include the link to the campaign!
Start compiling names here with how you’ll reach them (think email, text, phone, in person, pigeon carrier).
How to talk to them:
Be honest, direct, and appreciative of all of their support so far. Don’t forget to let them know what they’ll be getting in return.
Email example: “Hi ____! Paul here! In case you haven’t heard… Fancy’s is opening a brick-and-mortar space at Oak Street Co-Op! I’m launching a NuMarket campaign to help us open with a bang and fund important things like kitchen equipment and small wares, remodel the dining area to make it a space where people can gather and dine with friends, and to make small improvements to the kitchen.
You’ve been such a huge part of my journey so far. From Mister Foods Fancy’s to Fancy’s, your support has meant everything to me. Your contributions would be directly helping me grow my team, equip the kitchen, and help me get to the finish line! The great thing about this campaign is that whatever you contribute, you get 120% back in credits to spend at Fancy’s after the campaign ends! You can contribute and learn more here! https://numarket.co/fund/fancys
Sincerely, Paul
P.S. the campaign officially launches in a couple of days. Every early contribution, share, and testimonial is huge in helping us get to our goal!
Text Message example:
“Hey friends! Big news - Fancy’s is opening a brick-and-mortar at Oak Street Co-Op soon! I’m launching a NuMarket campaign to make it happen, and you’re one of the first to know. From Mister Foods Fancy’s to Fancy’s, your support has meant everything to me and i’m excited to have you along for what’s next. Your contributions will help me grow my team and kitchen. Plus, for every dollar you contribute, you'll get 120% back in credits to spend at Fancy’s! The campaign launches in a couple of days, but you can be the first to contribute and learn more here: https://numarket.co/fund/fancys
Cheers, Paul”
- Update your list as people begin to contribute. If they don’t immediately, that’s okay! Use the spreadsheet to follow up with this very important group of supporters throughout the campaign. You can send them campaign updates or things like special contribution incentives just for them. Whatever it takes to get them excited to be a part of your growth!