- Take some time to compile your close friends, family, and people who you’ll be reaching out privately before the campaign launches. Two days before the campaign, they’ll be able to be the first to contribute and help you share your campaign when it’s time!
- TWO days before your launch day, send out your emails/texts/calls using the scripts below. Adjust the messaging to fit your voice and include your personal campaign details. Don’t forget to include the link to the campaign!
- Update your list as people begin to contribute. If they don’t immediately, that’s okay! Use the spreadsheet to follow up with this very important group of supporters throughout the campaign. You can send them campaign updates or things like special contribution incentives just for them. Whatever it takes to get them excited to be a part of your growth!
Start compiling names here with how you’ll reach them (think email, text, phone, in person, pigeon carrier).
How to talk to them:
Be honest, direct, and appreciative of all of their support so far. Don’t forget to let them know what they’ll be getting in return.
Email example: “Hi ____! We have some really exciting new! After years of creating community at Forage, we're ready to grow by opening a new restaurant: Few & Far in Dedham. Few & Far will be a farm-to-table restaurant committed to offering locally sourced, seasonal cuisine in a welcoming and elegant setting. Our mission is to provide an exceptional yet down to earth dining experience that celebrates the bounty of New England's farms and producers while promoting sustainability and community engagement... but we need your help!
We are seeking contributors to support the launch and growth of our restaurant. We will be launching a NuMarket campaign to help us with the future of Forage and Few & Far, and you’re one of the first people to know. You’ve been such a huge part of our journey so far and your support has meant so much to us. The best part? Every contribution gets you 120% back in credits to spend at Few & Far AND Forage after the campaign ends! You can contribute and learn more here! https://numarket.co/fund/forage
With these funds, we’re honored to be getting support with startup costs, including leasehold improvements, kitchen equipment, initial inventory, marketing expenses, and working capital.— and we’re even more excited to be able to reward you for your support.
Sincerely, Stan and Eric
P.S. Every contribution and share mean the world and are vital to helping Few & Far open with a bang. Thank you for your support!
Text Message example:
“Hi ____! Exciting news… *name* is growing! I’m launching a NuMarket campaign to help me grow, and you’re one of the first people to know. You’ve been a big part of my journey and your support has meant so much. The great thing is that your contribution gets you 120% back in credits to spend. Check it out and let me know what you think! ”