- Take some time to compile your close friends, family, and people who you’ll be reaching out privately before the campaign launches. Two days before the campaign, they’ll be able to be the first to contribute and help you share your campaign when it’s time!
- TWO days before your launch day, send out your emails/texts/calls using the scripts below. Adjust the messaging to fit your voice and include your personal campaign details. Don’t forget to include the link to the campaign!
- Update your list as people begin to contribute. If they don’t immediately, that’s okay! Use the spreadsheet to follow up with this very important group of supporters throughout the campaign. You can send them campaign updates or things like special contribution incentives just for them. Whatever it takes to get them excited to be a part of your growth!
Start compiling names here with how you’ll reach them (think email, text, phone, in person, pigeon carrier).
How to talk to them:
Be honest, direct, and appreciative of all of their support so far. Don’t forget to let them know what they’ll be getting in return.
Email example: “Hi friends!
I have some really exciting news… Home Cook’d is growing into a physical space i’m calling Good Girl! I’m launching a NuMarket campaign to help me with the future of Good Girl and you’re one of the first people to know. You’ve been such a huge part of my journey so far and your support has meant so much to me. Good Girl will offer even more of the accessible, nutritious ready to eat meals you love, but will also be a space to gather, work, and of course… eat!— but I need your help. Your support will allow me to build out my dream space and equip the kitchen to grow my Home Cook’d and Good Girl operations. The best part? Your contribution not only helps me but it gets you 120% back in credits to spend on Home Cook’d AND Good Girl once it opens!
This campaign launches in a couple of days so every early contribution, share, and testimonial is vital to helping me get that much closer to my goal https://numarket.co/fund/good-girl
Thank you so much for your support, Gretchen Brinson Executive Chef and Founder HomecookdNYC (and soon, Good Girl!)”
Text Message example:
“Hi ____! Exciting news… *name* is growing! I’m launching a NuMarket campaign to help me grow, and you’re one of the first people to know. You’ve been a big part of my journey and your support has meant so much. The great thing is that your contribution gets you 120% back in credits to spend. Check it out and let me know what you think! ”