- Take some time to compile your close friends, family, and people who you’ll be reaching out privately before the campaign launches. Two days before the campaign, they’ll be able to be the first to contribute and help you share your campaign when it’s time!
- TWO days before your launch day, send out your emails/texts/calls using the scripts below. Adjust the messaging to fit your voice and include your personal campaign details. Don’t forget to include the link to the campaign!
- Update your list as people begin to contribute. If they don’t immediately, that’s okay! Use the spreadsheet to follow up with this very important group of supporters throughout the campaign. You can send them campaign updates or things like special contribution incentives just for them. Whatever it takes to get them excited to be a part of your growth!
Start compiling names here with how you’ll reach them (think email, text, phone, in person, pigeon carrier).
How to talk to them:
Be honest, direct, and appreciative of all of their support so far. Don’t forget to let them know what they’ll be getting in return.
Email example: “Hi Hodgins Harvest family! I have some really exciting news… Hodgins Harvest is growing! You’ve been SUCH a huge part of my journey so far, and i’m excited to share what’s next as we grow into this next phase of Hodgins Harvest. As you may know, in 2023, we lost our beloved mushroom farm to a fire, and now we have an exciting opportunity to rebuild the business in a 1500 square foot barn in Monroe, NY— but we need your help. In return for your support, you’ll get 120% BACK in credits to use toward purchases on our website! That means a built in 20% discount on our organic dried mushrooms, medicinal mushroom extracts and mushroom grow kits after the campaign ends. We have a long way to make this barn a suitable home for our business and we’re looking to our community for support to make it happen. You’ve been such a huge part of our lives and journey so far, and it means so much to have you along for what’s next. Contributions will help with things like re-wiring (and fireproofing!) the entire barn, replacing all the siding and customizing it in a way that allows us to grow our organic mushroom farming operations as well as our production of mushroom grow kits and extracts.
The campaign officially launches on Friday 3/22, but as my Inner Circle, you can be the first to contribute and get 120% back. We’ve got a month to hit our goal, and I can’t tell you what it means for you to have our back. Every share, early contribution, and testimonial helps us get closer to our goal. Contribute and learn more here: https://numarket.co/fund/hodgins-harvest
Sincerely, Aaron Hodgins”
Text Message example:
“Hi ____! Exciting news… Hodgins Harvest is leveling up big time and i’m launching a NuMarket campaign to help us build out our new headquarters, and you’re one of the first people to know. You’ve been a big part of my journey and your support has meant so much. The great thing is that your contribution gets you 120% back in credits to spend. Check it out and let me know what you think: https://numarket.co/fund/hodgins-harvest ”