- Take some time to compile your close friends, family, and people who you’ll be reaching out privately before the campaign launches. Two days before the campaign, they’ll be able to be the first to contribute and help you share your campaign when it’s time!
- TWO days before your launch day, send out your emails/texts/calls using the scripts below. Adjust the messaging to fit your voice and include your personal campaign details. Don’t forget to include the link to the campaign!
- Update your list as people begin to contribute. If they don’t immediately, that’s okay! Use the spreadsheet to follow up with this very important group of supporters throughout the campaign. You can send them campaign updates or things like special contribution incentives just for them. Whatever it takes to get them excited to be a part of your growth!
Start compiling names here with how you’ll reach them (think email, text, phone, in person, pigeon carrier).
How to talk to them:
Be honest, direct, and appreciative of all of their support so far. Don’t forget to let them know what they’ll be getting in return.
Email example: “Hi ____!
We’re thrilled to announce Matchaful's latest endeavor – the Matchaful Culinary Lab in Clinton Hill, Brooklyn. This will be the largest space we've been in yet, and it will feature our first full kitchen bakery as well as the signature Matchaful Café you know and love. We’re launching a NuMarket campaign to help us fund our exciting return to Brooklyn and are so excited to offer something in return! For every $100 you put toward this campaign, you earn $120 back - that means you're saving 20% on every future store purchase. You can choose to buy credits for use at our Manhattan stores or Clinton Hill once we open.
You’ve been such a special part of our journey so far, so we’re personally reaching out to say thank you and ask you to be a part of what’s next! Your contributions would be funding not only a new cafe but a kitchen that will take our entire operations to the next level. Our small kitchen team has been doing what they can in tiny kitchens below our Soho and Nolita locations, but we're finally able to offer them a space they can grow in and feel comfortable and inspired to create new nourishing foods to grow our menu offerings at all of our existing cafés in New York City. This space will also allow us to expand our catering capabilities for offices and events (which you can use your credits on down the line!).
Our campaign publicly launches on March 7, but as one of our closest friends, you’re able to check it out and contribute early! https://numarket.co/fund/matchaful
Every contribution, share, and testimonial helps us get that much closer to our goal and we can’t wait to show you what delicious, nutritious, and sustainable things are ahead for us.
With love,
Hannah and the Matchaful family
Text Message example:
“Hi ____! Exciting news… Matchaful is growing and opening The Matchaful Culinary Lab in Clinton Hill! We’re launching a NuMarket campaign to help fund what’s next, and you’re one of the first people to know because you’ve been a big part of our journey and your support has meant so much. The best part about this is that your contribution gets you 120% back in credits to spend at our new location or an existing location you already love. Every contribution, share, and testimonial helps us get that much closer to our goal and we can’t wait to show you what’s next https://numarket.co/fund/matchaful”