- Take some time to compile your close friends, family, and people who you’ll be reaching out privately before the campaign launches. Two days before the campaign, they’ll be able to be the first to contribute and help you share your campaign when it’s time!
- TWO days before your launch day, send out your emails/texts/calls using the scripts below. Adjust the messaging to fit your voice and include your personal campaign details. Don’t forget to include the link to the campaign!
- Update your list as people begin to contribute. If they don’t immediately, that’s okay! Use the spreadsheet to follow up with this very important group of supporters throughout the campaign. You can send them campaign updates or things like special contribution incentives just for them. Whatever it takes to get them excited to be a part of your growth!
Start compiling names here with how you’ll reach them (think email, text, phone, in person, pigeon carrier).
How to talk to them:
Be honest, direct, and appreciative of all of their support so far. Don’t forget to let them know what they’ll be getting in return.
Email example: “Hi ____! I have some really exciting news… Bocadillos is opening a brick and mortar! We are launching a NuMarket campaign to help us fund our new location and you’re one of the first people to know. You’ve been such a huge part of our journey so far and your support has truly meant so much to us. The great thing about this NuMarket campaign is that whatever you contribute, you get 120% back in credits to spend at our new location after the campaign ends! You can contribute and learn more here! https://numarket.co/fund/bocadillos
Sincerely, Kennedy P.S. We launch in a couple of days, so every early contribution, share, and testimonial will really help us get that much closer to our goal!
Text Message example:
“Hi ____! Exciting news… Bocadillos is opening a brick and mortar! I’m launching a NuMarket campaign to help us fund what’s next, and you’re one of the first people to know. You’ve been a big part of my journey and your support has meant so much. The great thing is that your contribution gets you 120% back in credits to spend on all of your favorite Bocadillos items after the campaign ends. Check it out and let me know what you think! https://numarket.co/fund/bocadillos ”