READY TO LAUNCH? 🎉

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Inner Circle Reach Out: TWO Days Before Launch! Remember that list of friends, family, and fans you created? Now is the time to start sending those personal messages!

Inner Circle Email Template

Dear ____,
I hope this email finds you well & that your holiday season is off to a great start. I’m writing to share some very exciting news about Brix Haus: we’re launching an exciting campaign with NuMarket to raise funds to finish out our two new openings and help us make it through the winter months to fully launch in Spring. The campaign officially launches December 7, but i’m looking to you as someone who has played a huge part in my personal and Brix Haus journey to help kick things off with a bang! Check it out: https://numarket.co/fund/brix-haus
I’m personally reaching out to you first because you’ve already been such a big supporter of Brix Haus, and I consider you part of our inner circle. I’ve said it before (and will keep saying it!), but I would not have been able to build Brix Haus to where it is today without the support and encouragement of my people. You all have painted walls, made ice cream, been my shoulders to lean on, and loudest cheering crew. Now, i’m excited that I get to give you something in return! For each dollar you contribute to our NuMarket campaign, you will receive that + 20% back to spend at Brix Haus. So that’s 120% back in credits to use on all of your favorite ice creams and more! If that’s not a win-win, I don’t know what is!
This campaign is going to be broadcast to a much larger market, but I’m asking you all to jump in first to give me the boost and confidence to launch this on the 7th. Think of this as the middle school dance and I’m out here on the dance floor solo. I need you all to form that circle around me so I’m not out here dancing on my own when the music starts (awkward!). If you’re not located in NYC, a couple of things: 1, these credits never expire and I know you all want to come visit me; 2, these credits are giftable and if I know you, you know someone in NYC. What’s better this holiday season than spreading the joy of Brix Haus??
Our campaign page has all the details- please check it out. If you have any additional questions, please go ahead and let me know. I wake up grateful every morning to have you behind me supporting me & this crazy dream to bring delicious ice cream far and wide. I hope to see you soon to share some ice cream.
https://numarket.co/fund/brix-haus
So much love,
Tara (& Brix)

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Launch Post. We’ve prepped a graphic and caption for you. Feel free to add your spin to it! You need to be ready to post when your campaign goes live, and don’t forget to add us as collaborator on IG. The more eyes, the better! This is the first of many social posts about the campaign and an important first step in announcing the news. The more this feels like exciting news you’re letting your community in on the more likely you are to build momentum from Day 1.Launch Day Post & Captions Launch Day Post Examples

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Launch Email.

We’ve prepped an email for you to send, but jazz it up how you see fit! Be ready to send out an email to your WHOLE mailing list on the day your campaign goes live.

This is how you reach everyone who’s been part of your community and let them in on the full story of what you’re announcing & funding.

Launch Day Email Email Examples

Now, lets do this 😎