Take the next few days to really think about your Inner Circle of friends, families, regulars, and the like. These will be the people you’ll be reaching out to for contributions TWO DAYS before the campaign goes public. This first round of contributions will get things going and start your campaign with a bang! 💥 We’ve seen that campaigns that have contributions before launching publicly raise 2x as much as campaigns that don’t!
Start compiling names here with how you’ll reach them (think email, text, phone, in person, pigeon carrier).
How to talk to them:
Be honest, direct, and appreciative of all of their support so far. Don’t forget to let them know what they’ll be getting in return.
Email example: Hi <INSERT NAME>, Your support is so important to us and we consider you to be a part of the The Half Cookie family so we’re letting you in on our extra special campaign before it even goes live. We’re diving head first into our next phase and we’re announcing something HUGE very soon! We’re reaching out today to ask for your support. We’ll be launching a campaign with NuMarket.co, a platform that helps real businesses (like us) get funding from their most important supporters (like you!). Bonus, every contribution gets you 120% BACK in credits to spend on The Half Cookie both in person and online!
This campaign will allow The Half Cookie to go from an online bakery to having a real, daily presence in our Boston community! Your support will help pay for our physical buildout, increase staffing, and purchase the equipment needed to produce even more freshly baked cookies for Boston every day. You’d literally be transforming this one woman show into something so much bigger not just for The Half Cookie but for Boston’s cookie-loving community. Over the next 30 days, every contribution and share will help us reach our goal! Thank you for being a part of our journey so far, we can’t wait to continue growing with you by our side. https://numarket.co/fund/half-cookie Warmly, Danielle P.S. you’re the first to see this and we can’t wait to hear what you think! https://numarket.co/fund/half-cookie
Text Message example:
“Hi ____! Exciting news… The Half Cookie is growing! I’m launching a NuMarket campaign to help me grow, and you’re one of the first people to know. You’ve been a big part of my journey and your support has meant so much. The best thing is that your contribution gets you 120% back in credits to spend. Check it out and let me know what you think! https://numarket.co/fund/half-cookie”
Once you fill out your list, let us know and we’ll discuss how to talk to your wider audience!
