Take the next few days to really think about your Inner Circle of friends, families, regulars, and the like. These will be the people you’ll be reaching out to for contributions TWO DAYS before the campaign goes public. This first round of contributions will get things going and start your campaign with a bang! 💥 We’ve seen that campaigns that have contributions before launching publicly raise 2x as much as campaigns that don’t!
Start compiling names here with how you’ll reach them (think email, text, phone, in person, pigeon carrier).
How to talk to them:
Be honest, direct, and appreciative of all of their support so far. Don’t forget to let them know what they’ll be getting in return.
Email example: “Hi ____! Happy New Year from Team LyfeFuel! We are thrilled to introduce our latest endeavor – we’ll be launching a crowdfunding campaign that aims to bring exciting enhancements to the LyfeFuel experience. With your support, we plan to unveil new flavors for our most beloved product and we're investing in an updated formulation for our Essentials Nutrition Shake, further elevating the nutritional benefits and taste that LyfeFuel is renowned for. You’ve been such a huge part of our journey so far, and can’t wait to continue making plant-based nutrition accessible to even more people with you by our side.
The best part? Your contributions get you 120% back in credits to spend on all of your LyfeFuel favorites as well as grant you access to our cutting-edge health coaching and transformation program. This program is designed to empower you on your wellness journey, providing personalized guidance and support to achieve your health and fitness goals. It also makes you a part of our official Founders’ Circle, which is a really big deal to us.
We’re reaching out to you before our campaign even goes live because you’re someone who has truly helped shape LyfeFuel and we can’t thank you enough. Join us in shaping the future of LyfeFuel and the future of nourishing your body while empowering your overall well-being. Every contribution and every share matter! We can’t wait to do this thing with you. https://numarket.co/fund/lyfefuel
Sincerely, Chris and Team LyfeFuel
Text Message example:
“Hi ____! Exciting news… *name* is growing! I’m launching a NuMarket campaign to help me grow, and you’re one of the first people to know. You’ve been a big part of my journey and your support has meant so much. The great thing is that your contribution gets you 120% back in credits to spend. Check it out and let me know what you think! https://numarket.co/fund/lyfefuel”
Once you fill out your list, let us know and we’ll discuss how to talk to your wider audience!
