Take the next few days to really think about your Inner Circle of friends, families, regulars, and the like. These will be the people you’ll be reaching out to for contributions TWO DAYS before the campaign goes public. This first round of contributions will get things going and start your campaign with a bang! 💥 We’ve seen that campaigns that have contributions before launching publicly raise 2x as much as campaigns that don’t!
Start compiling names here with how you’ll reach them (think email, text, phone, in person, pigeon carrier).
How to talk to them:
Be honest, direct, and appreciative of all of their support so far. Don’t forget to let them know what they’ll be getting in return.
Email example: “Hi ____!
We have some really exciting news… Mike & Patty’s is opening a larger location in Bow Market but we need your help! We’re launching a NuMarket campaign to help us with the future of Mike & Patty’s and you’re one of the first people to know. You’ve been such a huge part of our journey so far and your support has meant so much to us. With our NuMarket campaign, you get 120% back in credits with every contribution to spend with us on all of your favorite things after the campaign ends! Credits get split up over the course of six months, get emailed to you like a gift card, and never expire. You’ll be able to use these credits at multiple concepts too: Flourbox, Hot Box, and Mike & Patty's locations (with the exception of High Street).
We’ll officially be launching our 30-day campaign in a couple of days, but you can contribute now and learn more here! https://numarket.co/fund/mike-and-pattys
Sincerely, The Mike & Patty’s Family
Text Message example:
“Hi ____! Exciting news… Mike & Patty’s is growing and opening in Bow Market but we need your help! We’re launching a NuMarket campaign and you’re one of the first people to know. You’ve been a big part of our journey and your support has meant so much. The great thing is that your contribution gets you 120% back in credits to spend. Check it out and let me know what you think! https://numarket.co/fund/mike-and-pattys”
Once you fill out your list, let us know and we’ll discuss how to talk to your wider audience!
