Take the next few days to really think about your Inner Circle of friends, families, regulars, and the like. These will be the people you’ll be reaching out to for contributions TWO DAYS before the campaign goes public. This first round of contributions will get things going and start your campaign with a bang! 💥 We’ve seen that campaigns that have contributions before launching publicly raise 2x as much as campaigns that don’t!
Start compiling names here with how you’ll reach them (think email, text, phone, in person, pigeon carrier).
How to talk to them:
Be honest, direct, and appreciative of all of their support so far. Don’t forget to let them know what they’ll be getting in return.
Email example: “Hi ____! BIG news… I'm thrilled to announce the launch of my NuMarket campaign for an exciting venture that's been in the works for a long time—Plated Studios. This production company is everything I wish I had starting off as a creator and I'm so grateful for the opportunity to be able to support brands and creators in ways I know matter most. Picture this: a creative haven for food creators and brands complete with a test kitchen, an event space, and everything you could possibly need for content creation and collaboration.
To bring this vision to life and create a space that fosters genuine creativity and community, I need your help! I'm looking to raise $75,000 for Plated Studios with my NuMarket campaign. The breakdown of expenses includes securing the lease, hiring a designer and contractor, building materials, legal and administrative fees, and much more. The best part? Every contribution gets you 120% back to use toward utilizing Plated Studios as the backdrop for your next creative project!
Some fun ways you can use your 120% back in Plated Studios credits:
- Standard Product Shoot Package: 6-8 Professional photos showcasing your brand. Photography, food and prop styling, and post-production included. Perfect for food and lifestyle businesses, new product launches, web and social content shoots, and more.
- Studio Rental: 10-hour rental for production shoots or private events. Perfect for cookbook and editorial shoots, short and long-form video content, recipe testing, launch parties, corporate off-site events, and more.
- Group Cooking Class for up to 30 People: 2-hour virtual or in-person class instructed by Will Coleman. Perfect for team bonding, corporate off-sites, brand activations, and private events.
- Standard Brand Partnerships Package with Will Coleman: 1 Social Reel, 1 written recipe, 3 Photo assets, Standard exclusivity and usage.
Sincerely, Will Coleman
Text Message example:
“Hi ____! Exciting news… i’m launching Plated Studios and a NuMarket campaign to bring the vision to life! The great thing is that your contribution gets you 120% back in credits to spend on product shoots, studio rentals, cooking classes, brand partnership packages nad more! Check out the full campaign here https://numarket.co/fund/plated-studios”
Once you fill out your list, let us know and we’ll discuss how to talk to your wider audience!
