Your customers are the people who know you and your biz. They might be following you on Instagram or may be subscribed to your newsletter. Here’s how we can get their attention once your campaign goes live:
In Person 🤝:
Here is a QR code to include in any flyers, stickers, menus, labels, table tents, etc. Put this where it’s easily seen and where you can easily direct people to it when you speak about the campaign IRL.
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Prep your team and your pals. Your team is an extension of you, your brand, and are a very important part of your growth and the success of your campaign. They’ve been your champions throughout your career and will be the ones to be your cheerleaders for the next 30 days. Be sure to brief them on the following so they can help you talk it up:
- What is the campaign?
- This campaign will help us do ___ so we can ___.
- This campaign helps us fund Plated Studios and gives contributors 120% back to spend on ____.
- This campaign will be helping us grow with ___, ___, and ___.
- Plated Studios is opening a new space for food creators and brands and are excited to have you be a part of it!
- How long the campaign runs:
- We’ll be doing this for 30 days! It ends on ____.
- How can people contribute:
- Here’s a QR code that can lead you to the campaign!
- What is NuMarket?:
- NuMarket is a crowdfunding platform to help food and beverage businesses like Plated Studios grow!
Online 📱:
Social Media + Newsletters
Consistency is KEY 🔑 . One launch day post or newsletter is not going to catch every single follower. Social media posts are fleeting and people’s inboxes are overflowing, so you need to have a plan to post consistently throughout your campaign so you have many opportunities to catch customers’ attention and remind them about your campaign.
Your posts and stories can look a lot of different ways, but focus on:
- being genuine and clear about your ask.
- reminding your followers what’s in it for them.
- remembering to share how grateful you are to have them be a part of this.
- share your excitement about your growth and what’s next.
Be sure to always have your link accessible:
- your Instagram link in bio
- your Facebook about me section
- IG/FB stories should always have a link
- even as a pop up on your website or ordering platform
Engage! Engage! Engage!
People will be pumped for you, but may not always hit the link. So personally responding to nice comments and shares could help get them to the finish line. Don’t hesitate to send them a thank you and nudge via DM 😉
Start getting a strategy in place for posting. Need more pointers? Schedule a quick chat with Isabel or email us at isabel@numarket.co!
