Take the next few days to really think about your Inner Circle of friends, families, regulars, and the like. These will be the people you’ll be reaching out to for contributions TWO DAYS before the campaign goes public. This first round of contributions will get things going and start your campaign with a bang! 💥 We’ve seen that campaigns that have contributions before launching publicly raise 2x as much as campaigns that don’t!
Start compiling names here with how you’ll reach them (think email, text, phone, in person, pigeon carrier).
How to talk to them:
Be honest, direct, and appreciative of all of their support so far. Don’t forget to let them know what they’ll be getting in return.
Email example: “Hi Suya Joint family! We have some really exciting news… Suya Joint is growing! We are opening a new Suya Joint and will soon be spreading our love of West African food and culture with Providence, RI! We’re launching a NuMarket campaign to help us with our opening and you’re one of the first people to know. You’ve been such a huge part of our journey so far and your support has meant so much to me over the years— so i’m excited now to be able to offer you something exciting in return for your continued support! When you contribute to our NuMarket campaign, you get 120% BACK in credits to spend with Suya Joint at both the Boston and the new Providence locations after the campaign ends! That’s right. You help us grow, and you get even more back to use toward your favorite Suya Joint food, catering, and more.
You can contribute and learn more about the campaign here! https://numarket.co/fund/suya-joint
Sincerely, Cecelia Lizotte & Team Suya Joint
P.S. every contribution and share goes a long way in helping us not just open in Providence, but supporting our mission to share West African culture and Nigerian cuisine far and wide!
Text Message example:
“Hi ____! Exciting news… Suya Joint is growing and opening in Providence, RI! I’m launching a NuMarket campaign to help me grow, and you’re one of the first people to know. You’ve been a big part of my journey to spread West African food and culture over the past twelve years and your support has meant so much. The great thing is that your contribution gets you 120% back in credits to spend at both our Boston location and the new Providence location when it opens. You can contribute and learn more here: https://numarket.co/fund/suya-joint”
Once you fill out your list, let us know and we’ll discuss how to talk to your wider audience!
