- Take some time to compile your close friends, family, and people who you’ll be reaching out privately before the campaign launches. Two days before the campaign, they’ll be able to be the first to contribute and help you share your campaign when it’s time!
- TWO days before your launch day, send out your emails/texts/calls using the scripts below. Adjust the messaging to fit your voice and include your personal campaign details. Don’t forget to include the link to the campaign!
- Update your list as people begin to contribute. If they don’t immediately, that’s okay! Use the spreadsheet to follow up with this very important group of supporters throughout the campaign. You can send them campaign updates or things like special contribution incentives just for them. Whatever it takes to get them excited to be a part of your growth!
Start compiling names here with how you’ll reach them (think email, text, phone, in person, pigeon carrier).
How to talk to them:
Be honest, direct, and appreciative of all of their support so far. Don’t forget to let them know what they’ll be getting in return.
Email example: “Hi friends!
I have some really exciting news… Southern Pines Supper Club is growing! I’m launching a NuMarket campaign to help me with the future of Southern Pines and you’re one of the first people to know. You’ve been such a huge part of my journey and growth so far and your support has meant so much to me as I’ve embarked on this journey of sharing southern food-ways and traditions with food and storytelling. I have a lot planned for the future of Southern Pines, but I need your help. Your contributions will help me get better equipment, grow my team, and even work toward finding a more permanent home! The best part about all of this? Whatever you contribute gets you 120% back in credits to spend with me after the campaign ends! That’s 120% back in credits that you can use toward Southern Pines Supper Club dinners, toward food at our Bow Market location, and all of the exciting things we have in store for you. You can contribute and learn more here! https://numarket.co/fund/southern-pines
Sincerely, Matthew Bullock
P.S. The campaign officially launches in a couple of days, but you’re the first one to see. Every early contribution, testimonial, and share truly helps me bring my vision for the future of Southern Pines to life.
Text Message example:
“Hi ____! Exciting news… Southern Pines Supper Club is growing! I’m launching a NuMarket campaign to help me work toward what’s next, and you’re one of the first people to know. You’ve been a big part of my journey and your support has meant so much. The great thing is that your contribution gets you 120% back in credits to spend with us after the campaign ends. Check it out and let me know what you think! https://numarket.co/fund/southern-pines”