- Take some time to compile your close friends, family, and people who you’ll be reaching out privately before the campaign launches. Two days before the campaign, they’ll be able to be the first to contribute and help you share your campaign when it’s time!
- TWO days before your launch day, send out your emails/texts/calls using the scripts below. Adjust the messaging to fit your voice and include your personal campaign details. Don’t forget to include the link to the campaign!
- Update your list as people begin to contribute. If they don’t immediately, that’s okay! Use the spreadsheet to follow up with this very important group of supporters throughout the campaign. You can send them campaign updates or things like special contribution incentives just for them. Whatever it takes to get them excited to be a part of your growth!
Start compiling names here with how you’ll reach them (think email, text, phone, in person, pigeon carrier).
How to talk to them:
Be honest, direct, and appreciative of all of their support so far. Don’t forget to let them know what they’ll be getting in return.
Email example: “Hi ____! I have some really exciting news… I’m launching a NuMarket campaign to help me with the future of The Bean @ 226 and you’re one of the first people to know before I officially launch on 5/1. You’ve been such a huge part of my journey so far and i’m excited for you to be a part of what’s next. I’m raising funds to help me purchase the building so I can do more for The Bean and the Windsor community I love so much. Your contributions would allow me to do more for the people who make every day at The Bean special, invest in necessary renovations, and continue to cultivate a space that the Windsor community can always come home to.
The best part about this campaign? Your contributions get 120% back in credits to spend at The Bean after the campaign ends! So that means a $100 contribution gets you $120 back! You can contribute early and learn more here: https://numarket.co/fund/the-bean-at-226
Much love, Mel”
Text Message example:
“Hi! Exciting news… i’m launching a NuMarket campaign to help me purchase The Bean, and you’re one of the first people to know. You’ve been a big part of my journey and i’m excited for you to be a part of what’s next. Your contributions would help me do more for the people who make every day at The Bean special, invest in renovations, and continue to cultivate a space that the Windsor community can always come home to. The best part is that you get 120% back in credits for every contribution. Contribute early and learn more here: https://numarket.co/fund/the-bean-at-226”