- Take some time to compile your close friends, family, and people who you’ll be reaching out privately before the campaign launches. Two days before the campaign, they’ll be able to be the first to contribute and help you share your campaign when it’s time!
- TWO days before your launch day, send out your emails/texts/calls using the scripts below. Adjust the messaging to fit your voice and include your personal campaign details. Don’t forget to include the link to the campaign!
- Update your list as people begin to contribute. If they don’t immediately, that’s okay! Use the spreadsheet to follow up with this very important group of supporters throughout the campaign. You can send them campaign updates or things like special contribution incentives just for them. Whatever it takes to get them excited to be a part of your growth!
Start compiling names here with how you’ll reach them (think email, text, phone, in person, pigeon carrier).
How to talk to them:
Be honest, direct, and appreciative of all of their support so far. Don’t forget to let them know what they’ll be getting in return.
Email example: “Hi friends! What a year it’s been for us. After packing up our whole lives up, moving to Camden, Maine, and opening our our micro-bakery in an old workshop where local Camden high school sweethearts lived + grew old together, we’ve truly found our community. It’s because of you that our pastries continue to sell out and The Place has become the community hub we’ve always dreamt of! As many of you know, our little slice of fresh baked heaven is just that… it’s little. To keep up with demand and bake up even more deliciousness for you and the Camden community, we need your help! We’re launching a NuMarket campaign to help us fund a brand new walk in freezer which would allow us to bake and create 5x more croissants, buns, hand pies, and more. You’ve been SUCH a huge part of our journey so far, and we can’t wait to show you what’s next. Your contributions would allow us to purchase our new industrial freezer and pay for the build out it would require to make it a part of our space. The best part about this campaign is your contributions get you 120% back in credits to spend at The Place after the campaign ends! Yes, seriously. That means 120% back to use toward all of your fresh baked favorites after the campaign ends!
You’re really, really important to us, so you’re actually one of the first people to see our campaign which launches in a couple of days. Every early contribution and share will help us grow and we’re excited to be able to give you something back in return. You can contribute and learn more here! https://numarket.co/fund/the-place
Sincerely, Chelsea and Chris
Text Message example:
“Hi ____! Exciting news… we’re launching a NuMarket campaign to help fund a new freezer for The Place! This would help us make more of the pastries you know and love and better serve our incredible community. You’re one of the first people to know because you’ve been such big part of our journey and your support has meant so much. Bonus, your contribution gets you 120% back in credits to spend toward all of your The Place favs once the campaign ends! Check it out and let me know what you think: https://numarket.co/fund/the-place”