- Take some time to compile your close friends, family, and people who you’ll be reaching out privately before the campaign launches. Two days before the campaign, they’ll be able to be the first to contribute and help you share your campaign when it’s time!
- TWO days before your launch day, send out your emails/texts/calls using the scripts below. Adjust the messaging to fit your voice and include your personal campaign details. Don’t forget to include the link to the campaign!
- Update your list as people begin to contribute. If they don’t immediately, that’s okay! Use the spreadsheet to follow up with this very important group of supporters throughout the campaign. You can send them campaign updates or things like special contribution incentives just for them. Whatever it takes to get them excited to be a part of your growth!
Start compiling names here with how you’ll reach them (think email, text, phone, in person, pigeon carrier).
How to talk to them:
Be honest, direct, and appreciative of all of their support so far. Don’t forget to let them know what they’ll be getting in return.
Email example: “Hi friends! We have some REALLY big news we’re hoping to share with you very soon— it’s requiring us to make a lot more of the oat milk you know and love. Like a lot more. To help us with our growth, we’re launching a NuMarket campaign to fund everything that goes into making our sustainable, organic, and delicious products. You’ve been such a huge part of our journey so far and your support has meant so much to us. We’re looking to you, our friends and family, to help us get this campaign off the ground.
We launch in a couple of days and every early contribution, share, and testimonial will be huge in getting us to our goal. The best part about this campaign? Every contribution gets you 120% back in credits to spend with us after the campaign ends! You can contribute and learn more here! https://numarket.co/fund/willas
Sincerely, Christina, Elena, and Rusty”
Text Message example:
“We have some REALLY big news we’re hoping to share with you very soon— it’s requiring us to make a lot more of the oat milk you know and love. Like a lot more. We’re launching a NuMarket campaign to fund our exciting growth and keep up with demand. You’ve been such a huge part of our journey so far and your support has meant so much to us. We’re looking to you, our friends and family, to help us get this campaign started. The best part about this campaign? Every contribution gets you 120% back in credits to spend with us after the campaign ends! You can contribute and learn more here! https://numarket.co/fund/willas
Sincerely, Christina, Elena, and Rusty”